New Cross Central
New Cross is an area is an emerging and vibrant quarter in the heart of Manchester city centre. Our brief was twofold: to raise awareness of the area itself and to showcase the impressive new development, New Cross Central that FEC was bringing to market
An oasis for the like-minded
To achieve this, we delivered a comprehensive branding campaign targeting both local and international audiences. The project encompassed every stage of brand creation, from brand and naming discovery, strategy development, and creative direction, to the production of key assets such as the main brochure, online and print advertising, and a dedicated website to support overseas sales. We also designed and implemented the marketing suite and led social media campaigns, video production, and photographic art direction, bringing the New Cross story to life.
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The project included:
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Whether you’re launching something new or repositioning anrnexisting place, let’s discuss how we can help you stand out and succeed.