Meanwhile Use

Temporary, short-term uses (e.g., retail pop-ups, events) for vacant buildings or land to bring activity to an area before permanent…

Co-Creation

The process of involving stakeholders or end-users in the creation of the brand or development to build shared ownership and…

Community Engagement

Ongoing programs designed to involve local residents and businesses in the life and future of a place.

Stakeholder Engagement

The process of involving and communicating with individuals and groups (residents, businesses, partners) with an interest or impact on the…

Repositioning

The strategic process of altering a brand’s or place’s image and messaging to target a different audience or occupy a…

Strategy

A comprehensive plan detailing the steps, resources, and methods required to achieve the project’s vision and commercial goals.

Vision

A clearly defined and inspiring statement outlining the desired long-term future and ultimate success of a place or project.

Activations

Definition Physical and event-based initiatives (e.g., events, pop-ups, installations) designed to engage the public, generate excitement, and bring a new…

Placemaking

Definition: The process of designing, managing, and marketing public spaces to create successful, attractive, and functional communities that reflect local…

Place Activation

Place activation is the process of transforming a space, like a park, square, or even a business park, into a more…